Fight.ID
Combat Sports Activation & Athlete Content Production
Victor’s role: Videographer, Editor, Producer
Project Description
Project
Fight.ID partnered with UFC athletes and organizations during Fight Week to create branded content around live activations in New York and Las Vegas. The goal was to capture athlete-driven moments, showcase the brand in authentic UFC environments, and create content that connected Fight.ID with the energy of fight week.
Audience
UFC and MMA fans, combat sports audiences, athlete followers, and consumers interested in the Fight.ID brand and its connection to professional fighters.
Production Story
The production covered multiple environments, including Fight Week at Madison Square Garden around the Gregory Gillespie fight, as well as activations at UFC Headquarters and the UFC Performance Institute. We captured athlete interactions, branded moments, training environments, interviews, and behind-the-scenes content while working within fast-moving schedules and high-profile locations.
What We Handled
- Videography
- Athlete and talent coverage
- Branded activation coverage
- Interview capture
- Behind-the-scenes production
- Event and training-facility coverage
- Social-first content production
- Editing and post-production
- On-location production support
Deliverables
- Branded activation videos
- Athlete-focused social content
- Fight Week coverage
- UFC HQ and Performance Institute content
- Interviews and behind-the-scenes footage
- Short-form social edits
- Supporting B-roll and promotional assets
Gallery
